Tiger Media Network is looking for blended-media production staff, producers, and sponsorship advocates (2014-15)!

Media observers understand the industry has changed beyond return. The changes are apparent with digital outlets such as the Huffington Post and Gawker, but you can also see them in established traditional media outlets such as the New York Times and the Wall Street Journal. A recent article in the Columbia Journalism Review reports copy editors, once deemed cumbersome in the fast paced milieu of the Internet, are now being added at one of the Internet’s fastest, loosest, most sharable content providers, BuzzFeed. This development indicates a longstanding editorial philosophy gap between traditional and online news reporting may be closing.  This combined with continuing evolution of the Washington Post under Jeffrey Bezos’ (Amazon.com owner) leadership indicates that significant investment and sharp minds are hard at work cracking the code of maintaining quality and sufficient revenue for sustaining watchdog journalism so crucial to a functioning democracy.

In this changing media landscape, seasoned practitioners understand verbosity and solid writing skills are not enough. Background information can be linked and story updates shared with broad audiences instantly. In order to compete in this market, individual reporters need to count information synthesis, compelling narrative, graphics, video, engagement with social networks, and consistent visibility on the Internet in their mix of crucial job necessities. In short, passion, storytelling skill, and a knack for engaging dialog will separate those who merely survive in this emerging world and those who thrive.

And now, Fort Hays State University is building a laboratory for this model of disseminating news, information, opinion, and community engagement. It’s called the Tiger Media Network (TMN), and TMN is hiring student reporters, editors,  producers, and sponsorship advocates for the 2014-15 academic semesters. If you have interest in this exciting new approach to the 4th estate, please apply through JobX (see below).

TIGER MEDIA NETWORK (TMN) CONTENT PRODUCER (“STORYBUILDER”):
TMN Storybuilders create, build and publish content in a variety of channels including web, audio, video, graphics, animation, and print. Storybuilders  manage regular updates through TMN’s main and social media websites in order to keep the Tiger community engaged with news, information, and entertainment features.

The ideal candidate for this position is adept at using content production, publishing, and schedule automation systems, comfortable tracking large amounts of topic information, audience profile/usage data, and offers a proven blend of editorial skills (copywriting, social media best practices) and technical know-how (audio, video, graphics, animation). Prior experience producing content for television, radio, newspaper or a web service is a must. An interest in news, sports, culture, entertainment and/or music content is important as well.

DUTIES AND RESPONSIBILITIES:  

  • Manage day-to-day production, encoding, uploading, and promotion in a variety of content production, schedule management, and social media systems.

  • Aid “staff employees” in their adoption and use of production, editing, and publishing tools.

  • Develop, create, and deploy content across all channels on schedule and on deadline.

  • Edit and proofread a variety of content types ensuring style, tone, taste, and brand requirements are met.

  • Ensure accuracy of time-sensitive programming schedules.

THE STORYBUILDER:

  • Owns projects end-to-end as proposed and agreed upon in weekly planning sessions.

  • Intimately understands TMN priorities and how they connect to university culture and trends.

  • Works proactively, volunteering assistance where needed without being asked & under tight schedules.

  • Serves as in-house “expert” for content production, publishing, and scheduling systems.

  • Proactively manages relationships with other student/university organizations.

  • Performs other duties as assigned by directors and executive producers.

MINIMUM QUALIFICATIONS:

  • Qualified by the student employment office.

  • One year performing “digital staff” duties at one of the following:

    • newspaper,

    • magazine,

    • television station,

    • radio station, or

    • multimedia centric web operation.

REQUIREMENTS AND GENERAL SKILLS:

  • Experience with content management systems (e.g. WordPress), automated scheduling systems (e.g. SAM broadcasting system), and web publishing (e.g. YouTube).

  • Experience with audio and/or video production.

  • Excellent written and verbal communication skills.

  • Top-notch spelling, grammar, proofreading and editing skills.

  • Attention to details… strong organizational skills.

  • Proven track record producing news, sports, music, culture, and/or entertainment content.

  • Familiarity with a variety of online marketing concepts, best practices and procedures.

  • Ability to get things done through formal as well as informal channels and networks.

  • Interpersonal skills and ability to interact and work with staff at all levels.

  • Strong analytical, prioritization, problem-solving, and negotiating skills.

  • Willingness to work off-hours and cover on-call assignments/shifts.

  • Ability to work independently and in a team environment.

  • Commitment to “internal staff,” audience, and sponsorship service principles.

  • Ability to handle multiple tasks in a fast-paced environment.

  • Willingness to take initiative and to follow through on projects.

TECHNICAL SKILLS:

  • Working knowledge of the Adobe Production suite of tools: Premier, Audition, Photoshop, Illustrator, InDesign, etc.

  • Basic understanding of HTML, HTML5, XML, CSS, PHP, MySQL (and Flash) a plus.

  • Extensive experience with content management systems such as WordPress.

  • Strong understanding of web publishing principles/best practices.

  • Ability to edit, crop, color-correct, and/or add text to graphic images in Photoshop (or GIMP).

  • Familiarity with cloud-based collaboration, including document, concept mapping, and presentation tools a must (e.g. Google Docs).

  • Strong working knowledge of social networking tools, e.g. Twitter, Facebook, YouTube, etc.

  • Knowledge of search engine optimization (SEO) best practices a plus.

  • Experience working with automated scheduling or project management software a plus.

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TIGER MEDIA NETWORK (TMN) STAFF:
TMN staffers support the efforts of producers using digital media tools to gather audio/video actualities, write news and feature stories, publish photos, evaluate audience data, and engage the Tiger community. Primary activities involve the development of finished digital media projects; collaborating with and carrying out assignments from producers; providing input on leading edge digital media hardware and software; and/or representing TMN within the community as sponsorship advocates.

MINIMUM QUALIFICATIONS:

  • Qualified by the student employment office.

  • At least one semester in one of the following classes or equivalent experience:

    • audio production,

    • video production,

    • news writing,

    • media sales/marketing/management, or

    • electronic media journalism.

TYPICAL DUTIES AND RESPONSIBILITIES:

  • Gather data, print, video, audio, and graphic content for multi-channel media storytelling projects.

  • Work with students, student organizations, university faculty, staff and local community members to find and document news and feature stories.

  • Understand TMN priorities and how they connect to university culture and trends.

  • Work proactively, volunteering assistance without being asked & under tight schedules.

  • Collaborate with production teams developing informative and engaging content to the Tiger Community.

  • Create, nurture and grow presence across all social channels, including, but not limited to physical and on-line networks such as Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram.

  • Leverage measurement tools to provide reports and insights into key performance areas.

  • Use key performance insights to inform continuous improvement efforts.

KNOWLEDGE SKILLS AND ABILITIES:

  • Working knowledge/experience setting up interviews, recording/editing quality audio and video, identifying salient quotes/sound bites, and assembling story elements into compelling finished pieces.

  • Planning social media programs that span owned (e.g. TMN website), earned (e.g. Facebook) and paid (e.g. sponsored tweets).

  • Knowledge of best practices and understanding of digital production processes.

  • Knowledge of legal guidelines, including, but not limited to libel, defamation, slander, and privacy concerns.

  • Ability to prospect, qualify and close sponsorship agreements within all audience-appropriate physical and cyberspace networks.

CLICK THE BELOW GRAPHIC TO OPEN JOBx:
- Select “on campus non-work-study.”
- Search for “tiger media.”
jobx

 

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